Why you should be niching down in your business


Many times people that are just starting out struggle because they are casting a wide net and trying to attract customers. What you really need to do is cast a smaller net and focus on the right clients/customers for your business.

In this video, I explain why niching/specializing is better for you and your business. When you narrow your niche down you are more focused, your communication to your audience is more focused and you become a specialist in your market which allows you to demand higher fees.

Let me know in the comments below what your niche is going to be.

By Faisal

Faisal Farooqui is an Business Strategist, Mentor and entrepreneur who partners with coaches, consultants, and services businesses to grow their personal and professional brands, human-to-human. After spending nearly a decade working in a advertising and marketing agency for multimillion-dollar brands and startups, Faisal knows what it takes to amplify your business and brand, creating online courses around your knowledge and expertise, creating an online following and building an tribe that loves you, all by utilizing tools, technology, and strategies that he makes easy to understand and implement.