Why you should be niching down in your business

STOP THROWING MUD AT THE WALL!

Many times people that are just starting out struggle because they are casting a wide net and trying to attract customers. What you really need to do is cast a smaller net and focus on the right clients/customers for your business.

In this video, I explain why niching/specializing is better for you and your business. When you narrow your niche down you are more focused, your communication to your audience is more focused and you become a specialist in your market which allows you to demand higher fees.

Let me know in the comments below what your niche is going to be.