Lead Generation

How To Create Better Marketing Strategies Using Email Segmentation And Personalization

September 5, 2021

Introduction Consumers demand and expect relevant and personalized experience content, both online and offline. To meet those demands, marketers are striving to leverage email personalization to move toward 1:1 experiences that not only meet, but exceed consumer expectations and set them apart from the competition. That’s why it’s not surprising that, when asked to prioritize …

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A Straightforward Process To Effective B2B Lead Generation in 2021

March 17, 2021

Lead generation is the process by which a business creates a marketing campaign that pulls in potential customers, rather than pushing sales material out to prospects. It’s an approach to lead generation that has proven to be quite successful for several businesses. The most basic difference between inbound lead generation and the old-school outbound approach …

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